International Management Board Announced for 2022/2023
Chicago: PROI Worldwide announced the International Management Board slate for 2022/2023, led by Jeff Lambert, Chair of Michigan-based Lambert Global. PROI is the world’s largest partnership of leading independent communications agencies with partners in 60 countries.
“PROI is stronger than ever, honed by the pandemic challenges these past two years,” Lambert said. “The next two years we will build on this momentum and help each other evolve our agencies for the future. There is something very powerful about successful entrepreneurs helping each other get even stronger.”
The International Management Board includes:
· Global Chair – Jeff Lambert, Lambert Global, U.S.
· Past Chair - Ciro Dias dos Reis, Imagem Corporativa, Brazil.
· EMEA Region Vice-Chairs – Nicola Nel, Atmosphere Communications, South Africa, and Rebecca Mayo, Lansons, U.K.
· Americas Region Vice-Chairs – Trudy Kremer, Jackson Spalding, U.S. and Ramonna Robinson, GroundFloor Media, U.S.
· APAC Region Vice-Chairs – Angela Scaffidi, Senate/SHJ, Australia, and Arwa Husain, Adfactors, India.
· Non-voting Positions – Jeff Altheide, PROI Worldwide Global Managing Director and Board Secretary/Treasurer, U.S., and Jean Leopold Schuybroek, Director of Global Development, Belgium.
PROI Worldwide encompasses more than 85 PR and communications businesses in 165 cities and 60 countries. Lambert says, individually, they are proven leaders in their home markets. Collectively, the PROI partners represent more than US$1.075 billion in revenue and 7,500 employees. Thousands of clients, including dozens of Fortune 500 companies, trust PROI partners in one or more countries and regions around the world.
About PROI Worldwide
PROI Worldwide harnesses the collective power of the world’s most ambitious entrepreneurial communications firms. By sharing global insights and best practices, PROI agencies remain the best in market trendsetters, supporting the drive to deliver the most impactful communications campaigns for their clients. In 2021, PROI encompassed 83 partners with 7,500 employees in more than 165 cities and 60 countries. With combined revenue of more than US$1.075 billion, PROI ranked 5th among consolidated communications groups and was the only one that is based on a unique partnership of independent business people.
About Lambert
Founded in 1998, Lambert invented the PR and IR integrated agency model with over 20 years of continuous growth attributed to the firm's laser focus on strategic communications and bottom-line results in the achievement of client goals. The award-winning national agency is a top-40 PR and top-15 IR firm with top-5 specialties in automotive and mobility, education, and M&A/private equity, alongside robust practice areas in consumer packaged goods, healthcare and biotech, and tourism and hospitality. The firm's reach spans six major talent hubs, including Grand Rapids, Detroit, New York, St. Louis, Houston, and Phoenix. Lambert is a founding partner of TiiCKER, a shareholder loyalty, marketing, and perks platform, and an equity partner in minority-owned independent marketing agency 9th Wonder. Lambert's Founder and Chairman Jeff Lambert is the global board chair of PROI Worldwide, the world's largest and most diverse partnership of PR firms, and named 2021 Ally of the Year, the top diversity award in public relations issued by Diversity Action Alliance.
