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OFME | Michigan Mobility and Electrification Report Mid March 2023

Michigan Business Network
March 17, 2023 7:00 AM

ofme-230 CroppedMichigan’s Mobility Leadership Shines at SXSW

The Michigan Economic Development Corporation (MEDC) recently hosted Michigan Day at the Midwest House at SXSW to showcase some of the world's most innovative companies and demonstrate why start-ups are choosing Michigan as their home. Several Michigan leaders took the stage at the event, including the state’s Interim Chief Mobility Officer Kathryn Snorrason, who joined a panel highlighting the ways the industrial Midwest has become a surprising leader in green energy.

Check out the video below:



Michigan Launches Nation’s Largest Campaign to Promote New Careers in EV, Mobility

Michigan is kicking off the nation’s largest-ever campaign to promote careers and recruit talent to fill jobs in Michigan’s surging EV and mobility sector. The MEDC’s new Talent Action Team (TAT) will pilot unprecedented recruitment efforts in a public-private partnership with 15 major Michigan employers and academic institutions. The kickoff includes the debut of the Michigander EV Scholars program, featuring up to $10,000 in scholarships to as many as 350 tech students at participating universities.

Michigan has more than 3,000 jobs available this year in the EV and mobility sector for emerging and skilled workers that are critical to fill now for current and future success. And, the ongoing industry shift to e-mobility presents an opportunity for Michigan to create up to 300,000 new, good-paying jobs by 2030.

April Michigan Mobility Meetup with Newlab

Join the Michigan Office of Future Mobility and Electrification, MICHauto, and Plug and Play Detroit for the next Mobility Meetup on Tuesday, April 4 at Newlab at Michigan Central, in Corktown. Attendees will hear from industry experts including Airspace Link, Wheel.me, and Newlab, as well as have an opportunity to network with key mobility industry stakeholders.

Assessing Detroit’s Self-Driving Future

The City of Detroit’s Office of Mobility Innovation (OMI) is engaging with Detroit residents to understand how self-driving vehicles can best meet their needs. OMI wants to hear your thoughts about self-driving vehicles. This engagement initiative will help the OMI team imagine ways new technology can improve transportation options for Detroit residents.

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In The News

Ann Arbor’s May Mobility to deploy autonomous vehicles globally with new partnership | Click on DetroitAV technology company May Mobility has partnered with global transit technology company Via to deploy AVs across the U.S. and the world. Over the next three years, the partnership will launch thousands of AVs for public transit.

“May Mobility and Via share a deep belief in technology’s ability to provide equitable transit solutions,” said Manik Dhar, chief commercial officer for May Mobility. “Our partnership means that we can leverage each other’s strengths to address a larger customer base globally. The communities we serve benefit from our combined depth of autonomy technology experience and fleet deployment solutions.”

Ford launches new automated driving tech subsidiary | Detroit NewsFord Motor Company has announced the formation of a unit that will develop automated driving technology for the automaker's vehicles. Dubbed Latitude AI, the unit will be a wholly-owned Ford subsidiary that initially will focus on developing a hands-free, eyes-off system for next-generation Ford vehicles.

Our Next Energy leads nearly $650 million investment haul for auto tech companies | Crain’s Detroit BusinessPrivate equity investors plowed at least $647.5 million into automotive-related startups in February — nearly half of it into Novi-based Our Next Energy (ONE). Of that, $457.5 million went to companies working on battery technology, one of the safer bets in the EV space thanks to the federal government's industrial policy and incentive programs.

While automakers invest billions on EV development and production, new suppliers of batteries or battery components are emerging to support their efforts, and venture capital is an important way for those companies to raise money to fund research or build out operations.

UL Solutions to Develop Battery Testing Lab in Auburn Hills | DBusinessUL Solutions, an Illinois-based applied safety science and testing company, has announced plans to open a new battery testing laboratory in the Auburn Hills Oakland Technology Park in mid-2024. The new laboratory will house state-of-the-art battery test equipment so that UL Solutions can deliver safety testing and performance services for automotive and industrial OEMs and their suppliers. When completed, the facility will be one of the most extensive battery testing and engineering laboratories in North America.


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