Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Rich Spreng, the new Chair of the Department of Marketing in the Broad College of Business at Michigan State University. Rich also continues to serve as Director of the department’s Master of Science in Marketing Research – a top-ranked program in marketing research in the United States. 

“At Broad, we understand that the future of marketing is about pushing boundaries and thinking strategically.” The field of marketing is rapidly expanding; innovative technologies and rising customer personalization have raised the bar for industry professionals. The globally-recognized faculty of the Department of Marketing in the Broad College of Business connect cutting-edge marketing research insights to engaging industry-driven curriculum to ensure Broad marketing graduates are able to exceed these growing expectations.