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#MPC22 | Mackinac Policy Conference 2022 | Traverse Connect, Warren Call

Michigan Business Beat
June 24, 2022 9:00 AM

Detroit Regional Chamber logo

The Detroit Regional Chamber's annual Mackinac Policy Conference.

Chris Holman speaks with Warren Call, President & CEO, Traverse Connect, from Media Row, at the Grand Hotel, while at the 2022 Mackinac Policy Conference.

Watch Warren and Chris discuss Traverse Connect along with their overall focus from the #MPC22 click play on the YouTube video below.  

What is Traverse Connect?

Traverse Connect continues the legacy and the leadership of the Traverse City Area Chamber of Commerce, strengthening its focus on serving all businesses with a comprehensive suite of programs and services.

In December 2019, Traverse Connect and the Traverse City Area Chamber of Commerce merged to serve as the lead economic development organization for the Grand Traverse Region.

Traverse Connect is the lead economic development organization for the Grand Traverse region, which supports area businesses through a combination of business attraction and retention strategies, talent development efforts, and strategic coordination among partner agencies. Traverse Connect now serves the region as one organization supporting business growth and development, alongside partner organization Venture North Funding and Development.

Mission and Vision



To advance the economic vitality of the Grand Traverse Region through the growth of family-sustaining careers.



By 2030 the Grand Traverse Region will be a diversified economic destination of choice powered by growth-oriented enterprises providing competitive total compensation to match our world-class quality of life.

How We're Going to Get There

Together with our investor businesses, regional partners, board, staff, and community we are embarking on a new strategic direction.

At its core, Traverse Connect will provide clear and transparent leadership to guide the economic development activity in the Grand Traverse Region. To lay the foundation for that work, Traverse Connect serves as the leader in these four areas:

  1. Regional Economic Development Strategy
  2. Business Growth and Expansion
  3. Talent Retention and Attraction
  4. Attracting Businesses to the Grand Traverse Region

Traverse Connect supports partner organizations to help them move forward and achieve goals set in our region’s shared economic development strategy:

  1. Entrepreneurship and Innovation
  2. Community Development
  3. Infrastructure

Traverse Connect 2021 Annual Report

Catch up on our organization’s key accomplishments over the year, and discover the stories of Traverse Connect investors driving growth for the northern Michigan economy in our 2021 Annual Report.

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Michigan Business Beat, hosted by Chris Holman, discusses economic development, new or unusual entrepreneurial initiatives, and successful business practices from different regions and industries around Michigan with a wide range of entrepreneurs and business leaders.

8:00 AM every Monday through Friday
Replay: 8:00 AM, 2:00 PM, 8:00 PM, 2:00 AM The music for 'Michigan Business Beat' is graciously shared use of Phil Denny's "Traffic Jam" off his 2012 CD 'Crossover'

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