Jeffrey Mosher welcomes Kelli Ellsworth Etchison, Chief Marketing Officer, and Chief Diversity Officer, LAFCU, for a pair of interviews.
To hear Kelli share about the LAFCU collaboration with Quality Dairy, click play on the SoundCloud podcast shared below:
In their second conversation Jeffrey looks to find out:
LAFCU/Quality Dairy Questions
LAFCU partnered with Quality Dairy to make LAFCU ATMs available in all 27 Quality Dairy Stores.
This is a big deal for two iconic Greater Lansing businesses.
How did that partnership start and what’s the deal with the cows?
You just held a ribbon-cutting ceremony and three ‘Spot the Savings’ events at Quality Dairy stores to celebrate the partnership between QD and LAFCU.
Can you tell me a bit more about those events?
How does this partnership help Quality Dairy customers and LAFCU members?
How can people get more information about the LAFCU loyalty card and other special savings at QD?
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MBN was on hand September 12th, as Quality Dairy and LAFCU hosted the first of three udderly amazing ‘Spot the Savings’ events to celebrate ATM partnership.
Shared just below is a YouTube video of the pre-ribbon-cutting remarks and the ribbon-cutting at the first of three events this week, click on the photo right below.
LANSING, Mich. – Quality Dairy and LAFCU, two of Greater Lansing’s most established businesses that surprisingly share a common cow history and have both been in business for 86 years, partnered in spring 2022 to add LAFCU ATMs in all 27 Quality Dairy stores. Three ‘Spot the Savings’ events took place at Quality Dairy stores between Sept. 12 and 15 to celebrate the partnership and provide exclusive offers to Quality Dairy patrons and LAFCU members.
The events were free and open to the public.
• Monday, Sept. 12 was at the QD – 5010 Dunckel Road, Lansing
• Wednesday, Sept. 14 was at 8512 West Saginaw Hwy., Lansing
• Thursday, Sept. 15 - 500 E. Saginaw St., Lansing.
“We’re thrilled to host these events in collaboration with Quality Dairy to celebrate and raise awareness of this incredible partnership, which provides LAFCU members safe, easy and convenient access to their money when and where it is needed,” said Patrick Spyke, CEO, LAFCU. “The addition of 27 ATMs in Quality Dairy stores nearly triples LAFCU’s ATMs/ITMs, giving members more access than ever before. It also helps LAFCU reach and serve a much broader audience.”
The ‘Spot the Savings’ events will feature live radio remotes, promotions, and fun activities, including complimentary cookies, QD gift cards, cow bank giveaways, and 50% off QD cider and access to a cash grab machine filled with $500 for individuals who use an in-store ATM.
Special appearances were also made by LAFCU’s mascot, LAFF-E the Cow as well as a ginormous QD cow. Quality Dairy loyalty cards for LAFCU members were shared. These offer a 5-cent per gallon discount on gasoline at seven QD locations where fuel is sold.
About Quality Dairy Quality Dairy Company was founded in 1936 by Gregory J. Martin and Harvey Mack, with the first store located at 1406 S. Washington Ave., Lansing, Michigan. Although many years have passed since opening that first location, Quality Dairy still aims to provide the freshest dairy and baked goods for its customers. There are 27 Quality Dairy Store locations throughout Greater Lansing. All sell beer and wine, and 16 locations sell packaged liquor. Seven locations offer Exxon Mobil gasoline, and six stores have laundromats. Quality Dairy also operates QD Central — QD’s production and distribution hub for all QD freshly made bakery, deli, and dairy products. The Quality Dairy team is proud to have been part of the Lansing community for over 86 years and looks forward to growing the company alongside Greater Lansing for many years to come. More information is at www.qualitydairy.com.
About LAFCU
Chartered in 1936, LAFCU is a not-for-profit financial cooperative open for membership to anyone who lives, works, worships, or attends school in Michigan and to businesses and other entities located in Michigan.
The credit union serves 72,000 members and holds over $950 million in assets. It was named a Best Credit Union to Work For in 2020. LAFCU offers a comprehensive range of financial products and services as well as an expanding complement of financial technology solutions.
Members enjoy benefits such as low fees, low-interest rates on loans, high yields on savings, discounts, knowledgeable employees, and nationwide access to fee-free ATMs. A recipient of the national Dora Maxwell Social Responsibility Community Service Award for credit unions, LAFCU enriches the communities it serves by supporting many organizations and causes.
To learn more about LAFCU, call 800.748.0228 or visit www.lafcu.com.
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