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MEDC's Pure Michigan | “Purest of Pure Michigan” Featured in New Upper Peninsula Commercial

Michigan Business Beat
March 5, 2019 5:00 PM


Pure Michigan

Newest Pure Michigan spot debuted today in Harris 

LANSING, Mich. – As Michiganders and travelers from around the country and beyond start thinking about warm-weather getaways, a new Pure Michigan commercial featuring Michigan’s Upper Peninsula premiered today at an unveiling event hosted by Pure Michigan and the Hannahville Indian Community. The premier took place in Harris at the Indian Resort and Casino.

 UP screenshot

The commercial features local talent and includes a number of beloved and well-known U.P. locations, including Marquette’s Presque Isle Park, Pictured Rocks National Lakeshore, Tahquamenon Falls, Kitch-iti-kipi, the Mackinac Bridge and others. 

“Michigan’s Upper Peninsula offers attractions unmatched anywhere else,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. “The new commercial includes many well-known U.P. destinations that may still be hidden gems for many travelers around the nation and the world, and it is sure to inspire new and seasoned visitors alike to come experience all the U.P. has to offer.” 

Offering some of the top natural attractions in the Midwest, the Upper Peninsula is a place where visitors can explore the depths of historic copper mines, scuba dive Great Lakes shipwrecks, hike and bike on world-class trails and visit more than 300 waterfalls. 

The new spot will promote Upper Peninsula on national networks as part of the Pure Michigan national campaign launching next week. It can also be viewed by visitinghttps://www.youtube.com/watch?v=HhgGtSVEBAA. 

In 2016 Lonely Planet named the Upper Peninsula to its Best in Travel 2017 yearbook, highlighting the U.P. as an under-the-radar destination with stunning natural beauty, charming small towns, and attractions including lighthouses, hundreds of miles of beaches, and waterfalls. 

“The Upper Peninsula still manages to escape the international spotlight,” said Lonely Planet editor Rebecca Warren. “It's the best-kept secret by Midwesterners, which means prices are reasonable and crowds are comparatively light.” 

For more information or trip ideas in the Upper Peninsula, visit http://www.michigan.org/hot-spots/upper-peninsula/.

Michigan Business Beat, hosted by Chris Holman, discusses economic development, new or unusual entrepreneurial initiatives, and successful business practices from different regions and industries around Michigan with a wide range of entrepreneurs and business leaders.

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