Just under 9.5 million SF of leasable retail space was surveyed throughout the Greater Lansing Area. The largest submarket is the East Submarket, home to Michigan State University and the Meridian Mall, with 42% of the market. The smallest submarket is the North Submarket, home to Eastwood Towne Center, with 8% of the market.

The most dynamic retail corridors are found in the East Submarket, along the Grand River Avenue corridor near MSU; in the North Submarket, near the US-127/Lake Lansing Interchange; and in the West Submarket, along West Saginaw Highway.

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