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Managers Do Not Know What Their Customers Think and Why

globalEDGE Business Beat
August 12, 2016 4:00 PM

Forrest_Morgeson.jpgHosted by Tomas Hult, this interview segment of the globalEDGE Business Beat focuses on customer satisfaction as viewed by both company managers and its customers. Forrest Morgeson, Director of Research of the American Customer Satisfaction Index (theacsi.org) is the guest. Recent research by Tomas and Forrest shows that managers may not know what their customers think and or why. Forrest elaborates on the core takeaways from this research, and why companies need to care and need to do much better in understanding their customers.

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globalEDGE Business Beat, hosted by Jade Sims, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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