MCSB 50 Companies To Watch Awardee
LaFleur Marketing
In a lead-up to the 2020 Michigan Celebrates Small Business Gala Celebration Jeffrey Mosher spoke with several winning companies from this cycle. Due to the COVID-19, this year’s gala will take place online July 28th! Please visit michigancelebrates.org/
Here, he speaks with Chip LaFleur who is President of LaFleur Marketing. LaFleur Marketing was nominated as a Michigan 50 Companies to Watch for 2020.
To Listen to their full interview please click on the embedded SoundCloud PodCast shared below!
Back in 2014, founder and president Chip LaFleur had a vision in which businesses worked in partnerships and employees were treated like friends. So, he politely exited his current agency position and took the exhilarating first steps toward his dream. Today, that dream is our reality.
What began as a small startup to help small- and medium-sized law firms with their basic marketing needs has since blossomed into an ever-growing group of experienced, skilled, and creative marketing professionals working together to exceed expectations for a wide range of clients located throughout the country, including law firms, healthcare organizations, and even other startups and entrepreneurs. Together, they work with determination and compassion to help our clients reach more customers and provide those clients with great service.
LaFleur Marketing, MI 50 Companies to Watch
LaFleur Marketing,Grand Rapids, MI
Chip LaFleur, President
Date Founded: 2014
Industry: Professional Services
Sites in Michigan: 1
Full-time equivalent employees: 21
Website: https://lafleur.marketing/
Questions:
1. Describe the company in one sentence.
We are a results driven digital marketing partner.
2. What is the next major accomplishment planned by the company?
Publishing a book on digital legal marketing. We are also really excited about our 2020 pro-bono website getting started!
3. What makes the company truly unique?
Our commitment to seeing results for our clients and making the needed adjustments to our strategy if needed. We also have a unique approach to community engagement we are very proud of.
4. What small business trend is impacting you the most?
Companies understanding the importance of automation within their marketing campaigns is impacting our growth and really helping us to expand our clients reach.
5. Describe the company culture in three words.
Connected. Empathetic. Authentic.
6. How is the company engaged with the community?
Every month, a non-profit that our employees are passionate about is selected, and our entire team spends a half-day helping out. LaFleur also partners with one West Michigan nonprofit organization each year, building them a new website and working with them to develop their digital content.
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