American Advantage Home Care wins national marketing awards
DEARBORN, Mich. – American Advantage Home Care, a full-service home health care agency that provides 24/7 skilled medical care across southeast Michigan, has won two national awards in the 39th Annual Healthcare Advertising Awards competition, the largest and oldest health care advertising awards program.
The agency earned a Gold award in the television advertising — series category for four ads, “Home Care Through the Seasons,” and a Bronze award in the podcasts category for the agency-sponsored and -produced podcast, “The Home Health Care Today Show.”
Co-producer of both entries is Afro Productions LLC, Northville.
“It’s important that our advertising reflects the high quality of home care that American Advantage provides,” said Cleamon Moorer Jr., DBA, agency president. “These awards are validation that we’ve met that goal.”
Moorer and his wife, Nicole Willis-Moorer, own and operate the agency.
The upbeat television advertising series highlights the advantages of home care provided by American Advantage: They “won’t drop the ball” in a reference to football; patients can “thrive and rebound” in their own homes, in a reference to basketball; American Advantage is the right home health care for “battle-tested” Detroit; and the agency’s commitment and passion to quality home care is rising even when leaves and temperatures drop in the fall.
The videos can be viewed at https://bit.ly/AAHC-TV-22.
“The Home Health Care Today Show” is a semi-monthly podcast/webcast that informs and builds awareness of home health care issues important to Michigan residents. It was launched in 2021 in support of the agency’s home health care clients.
Guests have included representatives from state healthcare associations and foundations, noted healthcare providers and educators; those who represent healthcare companies, hospitals, and private practices; and elected leaders.
Episodes are accessible at www.HomeHealthCareToday.Show. “The Home Health Care Today Show” has already earned the top podcast award in the national 19th Annual Service Industry Advertising Awards competition.
American Advantage’s work in the Healthcare Advertising Awards competition was among the more than 4,400 entries judged on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. The competition, sponsored by Healthcare Marketing Report, recognizes marketing initiatives for exceptional quality, creativity, and message effectiveness.
American Advantage Home Care provides skilled home health care services. A multi-cultural team of experienced professionals provides one-on-one care to patients in whatever setting they call home — private home, assisted living, etc. Services include physical, occupational, and speech therapy, skilled nursing, home health aide assistance, medical social work, and work injury recovery as well as helping coordinate community and private resources to maximize a patient’s functional independence.
With headquarters in Dearborn and regional administrative hubs in Grand Blanc, Detroit and Trenton, American Advantage serves residents in 10 counties — Monroe, Wayne, Oakland, Macomb, Shiawassee, Genesee, Lapeer, Saginaw, and eastern Washtenaw, and Livingston.
The agency is accredited by The Joint Commission, the gold standard and industry benchmark for quality and safety, and is one of the 2022 Michigan 50 Companies to Watch selected by Michigan Celebrates Small Business.
American Advantage is an affiliate of Partners in Wellness Management LLC that is focused on improving the health of and health care for individuals in Michigan. More information is at www.AmericanAdvantageHHC.com or call 313.914.2296.
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Photo captions
AmAdvHC-Statues.jpg — American Advantage Home Care earned awards for its marketing in the largest and oldest national health care advertising awards program.
AmAdvHC-TV ad1.jpg — Cleamon Moorer Jr. takes and sinks the shot in the award-winning video ad that focuses on how patients can “thrive and rebound” in their own homes with American Advantage Home Care.
AmAdvHC-TV ad2.jpg — Cleamon Moorer Jr. explains that American Advantage is the right home health care for “battle-tested” Detroit in one of the video ads that earned a Gold award in the 39th Annual Healthcare Advertising Awards competition.
AmAdvHC-Podcast.jpg — In the July 31, 2022, episode of the award-winning “The Home Health Care Today Show” podcast, host Cleamon Moorer, right, and Eyeglasses.com founder and CEO Mark Agnew recognize Healthy Vision Month and discuss Agnew’s commitment to support underserved populations through the new charity Eye Care For Detroit.
