Innovation has been a buzzword in the automotive industry for decades. So you would think by now, every automotive company would be overflowing with innovation and creativity, right? 

But often what happens is people say they want innovation, as long as nothing actually has to change. Be creative, but follow the existing processes. Think differently, but stick to our rigid schedule of check-ins. Solve new problems, just do it in a way that doesn’t rock the boat.

Real innovation requires a complete culture overhaul. It’s a new way of thinking, of being, and of relating to one another. And that can be terrifying.

So how can you create big, messy, wonderful new ideas while keeping your existing speed and agility?

• You’ve got to create a culture of innovation. Innovation isn’t something you do, it’s the result of creating the right environment. Or as David Chislett, Chief Activator & Weapon of Mass Creation puts it, “You need to be able to meet the conditions of creativity in order to get the innovation.” Hear more about how he does that.

• Create a physical space that encourages new modes of thinking. You can’t expect people to brainstorm fresh ideas in their routine environments. How can you help the process along? Jose Flores, CEO of Ancor Automotive is building a new innovation hub, and he details exactly what it will include and how it will benefit his business.

• Apply the culture of creativity to your entire business. Innovation requires an unprecedented amount of trust from every department and every single role on your team. Wendy Bauer, General Manager, Automotive & Manufacturing for Amazon Web Services says, “You don’t want people to tell you what you want to hear, you want them to tell you why your assumption is wrong.” She spells out exactly how to build a network of trust.

• Finally, evangelize the message. Make innovation a part of your culture and values, and preach what you practice until everyone knows about it. One way to do that is with your own internal podcast. Wondering how to get started? I’ll give you the exact steps.

Cultural change, creativity, and innovation don’t happen overnight. They’re built intentionally by people who have defined their team values, leaned into their unique strengths, and tapped into the immense potential of their people. Sound like a lot? Luckily, you don’t have to figure this out alone. 

I can help you create an environment where creativity and innovation thrive. All you have to do is book a discovery call with me to discuss your unique challenges and priorities around innovation and culture – and it’s totally free.

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