Michael Rogers, vice president of communications for the Small Business Association of Michigan, talks with Terry Phillips, chief strategy and marketing officer for Arbor Wind Power Turbines in Ann Arbor, MI. The ArborWind vertical axis wind turbine offers advantages in efficiency, durability, and effective cost of the electricity produced. Vertical axis wind turbines are omnidirectional (always facing the wind) and are therefore less susceptible to fatigue loads, rotate at speeds compatible with electric generators, and eliminate the need for a gearbox.