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Clay Voorhees Talks About Unintended consequences of Marketing Research

globalEDGE Business Beat
October 9, 2017 1:00 PM

Clay Voorhees copy.jpgHosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Clay Voorhees, Associate Professor of Marketing in the Eli Broad College of Business at Michigan State University.

Tomas Hult is Professor and Byington Endowed Chair in MSU’s Eli Broad College of Business and a colleague of Clay in the Department of Marketing.

Clay recently had a paper accepted for publication in the top marketing research journal in the world, Journal of Marketing Research, titled “Mere Measurement “Plus”: How Solicitation of Feedback Influences Customer Repurchase Intentions and Behavior” together with Sterling Bone, Kay Lemon, Katie Liljenquist, Paul Fombelle, Kristen DeTienne, and Bruce Money. He shares some of their unique and interesting new findings about the unintended consequences of surveys and marketing research. Clay also talks about how the feedback loop on tracking surveys can provide a lift in consumer spending. He also shares some details about the Master of Science in Marketing Research, which is offered by the Eli Broad College of Business.

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globalEDGE Business Beat, hosted by Jade Sims, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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