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CAR | Let's Discuss This Week's Hot Topics

Michigan Business Network
December 3, 2021 3:00 PM

cars

This week, the conversation surrounding electric vehicles heavily focused on battery materials as automakers work to secure supplies ahead of the competition. There was also some interesting news in the autonomous space regarding Robotaxis becoming more publicly available. And finally, we are tracking announcements for global auto sales and forecasts.As the microchip crisis continues to plague the automotive industry and beyond, we have migrated all news updates related to the shortage to our website. You can stay informed on the automotive impact of the global chip shortage by visiting here.If you missed my previous Hot Topics email, you can read it here.We would love to hear from you and welcome your questions at any time. If you're interested in sharing your thoughts with us on hot topics, or if you would like to ask us a research question, please reach out to Katie Ramsburgh.

Hot Topics of 11/29/2021 - 12/3/2021

EV Battery Materials

My thoughts:

How many automakers hire geologists? I’d venture to say – nearly none! Yet, here we are facing raw materials shortages that require mining operations to fulfill the supply needed. If we are going to tackle this within the automotives, we had better consider the talent needed to manage this side of the business. Partnerships are starting to fill the gap for key materials, but outsourcing with internal knowledge is always dicey.This supply chain issue is here to stay and this includes raw materials needed for electrification and beyond. The time is now to take a long look at your company strategy and determine which raw materials/components you will manage yourselves and those you will continue to outsource. This is the key to your company’s sustainability. Then, this strategy needs to be continuously reviewed and updated and the world is moving at an exponential pace.Geologists in automotive….who would have predicted this?

Robotaxis

My thoughts:

Today, I heard another roboshuttle announcement with Nuro and 7-Eleven. I think this is fabulous considering what is happening with the supply chain of goods and lack of workforce. It is vital that these robo-taxis for commercial purposes continue and that we all learn how to incorporate these in our delivery plans.Further, it is great to see more experiments for robo-taxis. These kinds of tests provide ample data for the entire industry to learn. It is these kinds of ride-sharing products that will allow for the democratization of mobility and mobility equity. We have a large number of people here in the US that simply can’t afford to own a car and many others who simply don’t want to own a car. Lastly, as an industry, we must work together to figure out the policies, regulations, standards for the deployment of robo-taxis. Allowing states and municipalities to establish the rules won’t work - we need nationwide standards. Let’s pledge to work together to make this happen.

Vehicle Sales and Outlook

My thoughts:

Interestingly, when the data is reviewed, the only winners are EV’s at this point. EV sales continue to outpace the market percentages. This does show a shift in buyers’ perceptions and a growing trend of EV adopters. HOWEVER, we must keep in mind that most EV buyers are well above the average American household income and still have disposable income (from COVID lock-downs), so this data may be skewed. CAR will continue to analyze these points.Nobody predicted SAARs of 13. X early this year. In fact, with SAAR of 18 in April, much more optimistic numbers were being tossed around. The profitability of the automakers is still quite good, but these kinds of volumes can’t continue for too long or we will see a reversal in the profits.Many automakers are starting to say they are seeing some relief in semiconductor shortages and others expect to be plagued well into 2022. Frankly speaking, with the number of “smart” devices being introduced in every segment from agriculture to aviation to home appliances, this semiconductor issue might take quite a bit longer to be resolved. And, let’s not forget the geology lesson in the first topic of this newsletter --- we have many commodities to be “future-proofed”.

Bailo-2 (2)Best Regards,Carla BailoPresident and CEOCenter for Automotive Research

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