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Bottom Line I.T. | Redefining How Consumers Engage with Videos with Ben Hatala

Bottom Line IT
June 5, 2020 11:00 AM


Bottom Line I.T.  for early June 2020.

When was the last time you tapped your way to the second or third page of a Google Search? If you’re like most people, not very often.

Today, consumers expect information to be instantaneous. And while it’s not surprising that video remains one of the most engaging forms of content, it’s still difficult for brands to turn viewers into paying customers... until now.

Give this six segment episode with Ben and Mike a listen in the podcast shared below:

On this episode of Bottom Line IT, host Mike Maddox of ASK sits down with Ben Hatala who is the Cofounder and COO of Clicktivated, a company that transforms existing videos into fully interactive experiences.

And what does “fully interactive experiences” mean? We’ll let Ben explain it to you:
“Let’s say you’re watching a retail ad and you see a gentleman wearing a red sweater,” He explains, “you would be able to click on that sweater and instantly be brought to a page where you could purchase it.”

In other words, Clicktivated gives viewers the opportunity to simply “click” on a video and instantly be matched with information about a specific product, place, or service. That way - the very moment they see something they like - they can click on it and instantly buy, book, or learn more about it. It’s really that simple!

During the interview, you’ll learn more about how the idea for Clicktivated was born (which is actually pretty intriguing), how Clicktivated’s wide range of clients are using it, and the many ways Clicktivated is leveraging innovative technology to make videos truly engaging.
You can learn more about Clicktivated by visiting their website and connect with Ben Hatala on LinkedIn.

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Listen to "Bottom Line IT" every week on The Michigan Business Network. We break down the technobabble by providing news, practical tips, and answers to your most pressing technology questions. We talk about how technology can be used to mitigate risks, reduce costs, increase efficiency, and produce profits for businesses.

12:00 PM every Tuesday

Replay: 6:00 PM, 12:00 AM, 6:00 AM