Dr. Bonnie Knutson shares marketing resources, her go-to websites.
In this six segment set of Marketing Matters, Dr. Bonnie Knutson takes us through Marketing Resources and discusses a Letterman Top 5 of her go-to books for the small business owner related to marketing. She first lays out the challenge, as a simple Google search of Marketing gives these sorts of results: Marketing – 1,670,000,000 hits, Marketing books – 503,000,000.
In a Hat’s Off to David Letterman,
Here is a Half Top Ten List of Great Marketing Books
It seems everyone on the Internet has a “top 10” list of marketing books. As a professor at Michigan State University, I’m often asked for my recommendations too.
First, deciding what is and what isn’t a luxury brand for your business is highly subjective. Everyone can infuse an element of luxury into his/her business consumer brand experience. The way luxury brands managed are not. (Jim Tiffany)
Dr. Bonnie Knutson, a Professor in The School of Hospitality Business in the Broad College of Business for Michigan State University discusses how key drivers and cultural forces creating this shift in how luxury is defined are all intertwined.