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Achieving Excellence in Brand Managment

globalEDGE Business Beat
March 11, 2015 7:00 AM

international-business-and-tradeTomas Hult speaks with V. Kumar. He is the Regents Professor, Richard and Susan Lenny Distinguished Chair Professor in Marketing, and Executive Director, Center for Excellence in Brand and Customer Management. Dr. Kumar is also the Editor of the Journal of Marketing, the flagship academic journal in marketing in the world. They discuss what type of activities they engage in at the Center for Excellence in Brand and Customer Management as well as cutting edge topics in the field of marketing.

globalEDGE Business Beat, hosted by Jade Sims, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

9:00 AM every Wednesday
Replay: 3:00 PM, 9:00 PM, 3:00 AM

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