Tomas Hult speaks with Doug Barry, Deputy Director, Global Knowledge Center, International Trade Administration, U.S. Department of Commerce. The interview focused on ITA’s Guide to Exporting, now in its 11th edition, and the long-standing key source for U.S companies on exporting and international trade.

Doug Barry tells us about The 11th Edition of A Basic Guide to Exporting and how the world is open for business to all companies. He also elaborates on how a company which has never exported before should start developing its export strategy?

The second segment in this series focused on critical aspects of engaging in exporting. Doug Barry talks about basic export advice that can help new exporters. He also discusses how a company should go about preparing its product for exporting. And, perhaps most importantly, he shares his views on how to find qualified buyers.

The last segment in this series focused on eCommerce or simply doing business using the Internet as a great potential way to export products. Doug Barry shares his experiences and knowledge on exporting and eCommerce. He also shares examples of companies and situations of Internet exporting. He also discusses suggestions for how a small business can start the process of taking advantage of the Internet and eCommerce in reaching a global set of buyers.