Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Cam Foote, author of The Business Side of Creativity. The book addresses the biggest challenge facing twenty-first century creative firms--marketing and innovation. It is for anyone who has had difficulty prospecting for clients, needs to know more about hiring and motivating new business development (sales) personnel, and has been less than successful in converting presentations into projects, and concepts into client-approved work.

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