((o
Knowledge • News • Insights
 o))
In Partnership With

What's New in the Blog

Using social media to boost opportunities for impulse sales

Business Next
December 8, 2016 11:00 AM


Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper & Gold Public Relations, about the new Instagram “Shop Now” feature for impulse purchasing, how to use social media to enhance your business travel experiences, a report on the Social Mitten conference, and predictions for Facebook developments in 2017.

Read More

Tips for effectively using Twitter to promote your small business

Business Next
November 11, 2016 3:00 PM


Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Lansing-based Piper & Gold Public Relations, about her tips on using Twitter to promote your small business. Mike and Kate also talk about Facebook ad campaigns, the best times of the day to post on social media and the mobile marketing of social media.

Read More

Insights from social media expert Kate Snyder

This Month in Small Business Technology
October 19, 2016 4:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper & Gold Public Relations in Lansing, about key elements of a successful Facebook ad campaign, best times of the day to post on social media, how to use social media for mobile marketing, and tips for effective use of Twitter.

Read More

Make sure your social media looks the best it possibly can!

Business Next
October 2, 2016 12:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Veronica Gracia-Wing, associate strategist for Piper & Gold Public Relations in Lansing, about visual design tips for social media posts, how to avoid legal trouble when engaging in social media, responding to negativity in social media posts, using social media surveys and the growth of social commerce.

Read More

Social Media Insights

This Month in Small Business Technology
September 22, 2016 9:00 AM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Veronica Gracia-Wing, associate strategist for Piper & Gold Public Relations in Lansing about how to respond to negativity on social media, the growth of social commerce, eleven visual design tips for social media (parts one and two), how to stay out of legal trouble when creating social media content and how to effectively use social media surveys.

Read More

Facebook is Testing the Ability to Create "Secret Conversations"

Bottom Line IT
September 6, 2016 2:00 PM

Erik Jacobsen and Amy Mumby talk about how Facebook announced that it is testing the ability to create "secret" conversations in its Messenger service.The new "secret" conversations will be end-to-end encrypted, which means that Facebook will not be able to read them — or hand them over to law enforcement when they ask. Users will also be able to apply a timer to secret conversations in Messenger, which will erase the conversation after a set period of time. Full article HERE

Read More

Your LinkedIn Profile Should Reveal These 10 Things In 10 Seconds

Bottom Line IT
August 22, 2016 4:00 PM

Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don't search it to be updated on your latest party or to play Candy Crush. They want to learn more about you and your professional experience. Once an employer reaches your profile, they'll want to know some things right away. Your profile should answer these ten questions quickly in order to satisfy employers who don't have a lot of free time to spare. Full article HERE

Read More

Staying Up To Date With Social Media And The Younger Generation

This Month in Small Business Technology
August 22, 2016 9:00 AM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Veronica Gracia-Wing, associate strategist for Piper & Gold Public Relations in Lansing, for this month's edition of This Week in Small Business Technology's 'Social Media Edition'. In these six segments, Michael and Veronica discuss a range of topics which include... how small businesses can increase the number of their Facebook and Twitter followers, Pokemon Go lessons for marketers, how to stay up-to-date on changes in social media and how to use social media to connect with millennials.

Read More

It's Not About You, It's About Bacon!

Business Next
August 8, 2016 4:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Brian Basilico, author of "It's not about you, it's about bacon -- relationship marketing in a social media world." Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award- winning internet marketing company, B2b Interactive Marketing, Inc. He is a syndicated blogger, and has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows and podcasts.

Read More

Getting Social With Kate Snyder!

This Month in Small Business Technology
June 20, 2016 12:30 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Lansing-based Piper & Gold Public Relations, about Microsoft buying LinkedIn, how to use LinkedIn to connect to your customers, five basic ways to promote your business online, the importance of creating a blog to get online visibility for your small business, the value (and lack of value) of online reviews and ways to effectively use video to promote your small business.

Read More

NEWER POSTS  |  ALL POSTS  |   |