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Sales & Marketing

Use Reverse Psychology to Boost Your Business Sales Process

Business Next
August 8, 2016 3:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr, owner of Joe Marr Sandler Training in Ann Arbor. They talk about boosting business sales with reverse psychology Marr has over 20 years of experience organizing, training, coaching and managing sales professionals and sales managers worldwide. In executive sales and training positions in the corporate world, Joe was responsible for the technical and sales fundamentals training of over 1000 sales people worldwide in support of a $110,000,000 business. A native of Ann Arbor who attended EMU Business School, Joe's mission is to help business people to get as comfortable and effective in selling and sales management, as they are in the rest of their business.

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Growth Hacking for Marketing Optimization

The Trep Talk
June 23, 2016 12:00 PM

Digital marketing. What is it really? It’s an umbrella term for a lot of things, but mainly is the use of marketing on the Internet, mobile phones and other digital mediums. Using the tools available in the right way is tough to figure out, but that’s what Wilbert Fobbs from Treps Digital does all day long.

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Learn How To Improve Sales At Your Small Business

Business Next
June 22, 2016 11:30 AM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Greg Coyne of Gerry Weinberg and Associates Sandler Training. Greg and Mike discuss how small business owners can energize and improve their sales process.

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Telling Marketing Stories On Mount Olympus

Michigan Business Beat
June 21, 2016 11:30 AM

From the Chippewa Hotel on Mackinac Island for the 2016 Mackinac Policy Conference Jeffrey talks to Eric Thomas of Saga Marketing of Detroit, Michigan.

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How To Elevate Yourself To Become An Exceptional Performer

Business Next
June 2, 2016 3:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Charlie Kirk, the business author of workplace engagement and employee development books, including The Exceptional Performer. This book teaches ways to re-think how you feel about yourself, the systems in which you operate and other people; how the most successful people move quickly ahead in their careers while others remain stagnant in theirs; how and what to act on while creating incredible individual impact; what exceptional performers do (actions) and how they capitalize on and create magnificent opportunities; and how to resonate and communicate effectively with others while building a strong and valuable social network ready to help you in a moment's notice.

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Managing Customer Expectations In The Sales Process

Business Next
June 2, 2016 2:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr about managing customer expectations in the sales process.

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Google Home crashes Amazon Echo's party

This Month in Small Business Technology
May 31, 2016 11:00 AM

Google wants to knock Amazon's Echo off its perch at the center of the smart home, and it will use a device called Home to do it.

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Who is the Round Peg For Your Square Hole - Delighting Your Customers

Marketing Moments
May 11, 2016 4:00 PM

When I get on my soapbox advocating this delight thing, the question I always get from managers is how do I build that culture? How do I get my staff to go above and beyond the call of duty. To see what others don’t see. To do without being told.

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Social Media Tips for Making Better Use of LinkedIn and Facebook

Business Next
April 26, 2016 4:29 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper and Gold Public Relations, about how to harness your employees to promote your business brand in social media, increase your sales with LinkedIn, use Facebook Insights to analyze your social media traffic, use the new Facebook Live Video feature, video “chat heads” in Facebook and find business uses for Facebook Messenger.

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Marketing to Four Generations of Customers

Marketing Moments
April 26, 2016 9:27 AM

The notion that you have to promote to different age groups differently is accepted as a marketing truth. The practice of generational marketing had its genesis in the early 1990s when two historians, William Strauss and Neil Howe, wrote a book on generational history. They concluded that generations last the length of time of one phase of life, which is approximately 20 years. They also conclude that the members of a generation are forever connected by virtue of the fact that they share life-defining experiences during their formative years – world events, natural disaster, economic conditions politics and technology. Called markers, these common experiences create bonds that tie consumers of a generation together into cohorts with similar attitudes, values, and life skills that affect everything from how they spend, what they save, and if they become your customer.

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