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Sales & Marketing

Clay Voorhees talks about doctoral education in marketing

globalEDGE Business Beat
November 15, 2016 10:00 AM

Tomas Hult interviews Clay Voorhees, Director of the PhD program in Marketing and Associate Professor in the Broad College of Business at Michigan State University. The Broad College’s Department of Marketing has produced the most Ph.D. graduates in marketing in the last half a century by some accounts. Dr. Voorhees tells us about the department’s doctoral program and the overall goals for the program, who is the typical enrollee and what can they expect to learn, and what shifts in doctoral education in marketing he has seen in the last decade and how MSU’s program is keeping up with the changes.

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Doug Hughes Talks About MSU’s Department of Marketing

globalEDGE Business Beat
November 15, 2016 9:00 AM

Tomas Hult interviews Doug Hughes, Chair of the Department of Marketing and United Shore Endowed Faculty Fellow of Sales Leadership in the Broad College of Business at Michigan State University.
Tomas and Doug discuss the Broad College’s Department of Marketing’s lofty ranking in research in the field of marketing as well as its program ranking for the Master of Science in Marketing Research.
Dr. Hughes is also the driver of the sales leadership program at Michigan State, and Tomas and Doug dialogue about the sales focus and the value of sales leadership training for students and companies.

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How to negotiate with a knowledgeable and sophisticated buyer

Business Next
November 14, 2016 12:00 PM


Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach Greg Coyne of Gerry Weinberg and Associates Sandler Training.

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You Cost Too Much!

Michigan Business Beat
November 3, 2016 11:00 AM

What to Do When your Prospect Says You Are Too Expensive -- It happens.

Chris Holman and Melanie Duquenel President & CEO, Better Business Bureau of Eastern Michigan, Southfield, MI, have a discussion on this topic.

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Are you Managing your Sales Process to get Maximum Results?

Business Next
October 13, 2016 2:30 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Joe Marr, owner of Joe Marr Sandler Training in Ann Arbor, on how to better manage the sales process in your small business. Marr has over 20 years of experience organizing, training, coaching and managing sales professionals and sales managers worldwide. In executive sales and training positions in the corporate world, Joe was responsible for the technical and sales fundamentals training of over 1000 sales people worldwide in support of a $110,000,000 business. A native of Ann Arbor who attended EMU Business School, Joe's mission is to help business people to get as comfortable and effective in selling and sales management, as they are in the rest of their business.

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Are You too Cautious When it Comes to Sales?

Business Next
September 20, 2016 2:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach Joe Marr of Joe Marr Sandler Training in Ann Arbor. Marr has over 20 years of experience organizing, training, coaching and managing sales professionals and sales managers worldwide. In executive sales and training positions in the corporate world, Joe was responsible for the technical and sales fundamentals training of over 1000 sales people worldwide in support of a $110,000,000 business. A native of Ann Arbor who attended EMU Business School, Joe's mission is to help business people to get as comfortable and effective in selling and sales management, as they are in the rest of their business.

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Learn About Some Unique Experiences in Customer Attraction and Sales Growth

Business Next
September 20, 2016 10:30 AM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with business author Seena Sharp about her book Shake Up Your Thinking, Shape Up Your Business: 68 SharpInsights to Attract Customers and Boost Sales. No matter what field you’re in, the market is changing in ways that are unexpected, unforeseen, surprising, and unpredictable. “Shake Up your Thinking, Shape Up Your Business” presents the most popular SharpInsights that will help you find creative ways to attract new customers—before competitors catch on. You’ll discover business opportunities and ideas to fill new gaps in the marketplace by reading real-life examples from organizations of all sizes.

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Staying Up To Date With Social Media And The Younger Generation

This Month in Small Business Technology
August 22, 2016 9:00 AM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Veronica Gracia-Wing, associate strategist for Piper & Gold Public Relations in Lansing, for this month's edition of This Week in Small Business Technology's 'Social Media Edition'. In these six segments, Michael and Veronica discuss a range of topics which include... how small businesses can increase the number of their Facebook and Twitter followers, Pokemon Go lessons for marketers, how to stay up-to-date on changes in social media and how to use social media to connect with millennials.

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Finding Strength in Your Team

Communicating Business
August 19, 2016 12:00 PM

Matt Friedman of Communicating Business interviews author and consultant Maureen Monte. After a career in the corporate world as the member of business teams, Maureen Monte is now a consultant to the builders of teams. She talks about how “knowing your audience” for communication means getting to understand your strengths and the strengths of your colleagues. Her book “Destination: Unstoppable” details her work with a Michigan high school hockey team that she helped turn from also-rans to champions. 

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Use Reverse Psychology to Boost Your Business Sales Process

Business Next
August 8, 2016 3:00 PM

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr, owner of Joe Marr Sandler Training in Ann Arbor. They talk about boosting business sales with reverse psychology Marr has over 20 years of experience organizing, training, coaching and managing sales professionals and sales managers worldwide. In executive sales and training positions in the corporate world, Joe was responsible for the technical and sales fundamentals training of over 1000 sales people worldwide in support of a $110,000,000 business. A native of Ann Arbor who attended EMU Business School, Joe's mission is to help business people to get as comfortable and effective in selling and sales management, as they are in the rest of their business.

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