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Sales & Marketing

The Jon Dwoskin Experience

Communicating Business
February 19, 2018 10:00 AM

Business coach Jon Dwoskin discusses how he helps clients who are “stuck” in their business and how communication plays a role. The conversation continues with business coach Jon Dwoskin about how communications supports business development and how he tells his own story when trying to help companies grow.

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Learn how inbound marketing can help you send more customers

Business Next
July 21, 2017 1:00 PM

Michael Rogers talks with inbound marketing expert Kevin Dean, CEO of ManoByte, a member of the 2017 list of Michigan 50 Companies to Watch. From the ManoByte website: “Inbound marketing works by attracting visitors to your website, using content elements to convert them into leads so you can then close the business and delight those customers, so they become buyers time and time again. It's a process that's proven to work over legacy sales efforts you might be using like cold-calling and random print advertising. Inbound marketing is the best way to generate leads, earn new customers and build your revenue base.”

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Hard work and organization are key to building small business sales leads

Business Next
July 18, 2017 5:00 PM

Michael Rogers interviews nationally known small business advocate Chris Holman to learn more about key sales tips that every entrepreneur should know.

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Advice on how you as a salesperson can deal with difficult customers

Business Next
July 10, 2017 12:00 PM

Michael Rogers talks with sales coach and trainer Greg Coyne of Gerry Weinberg and Associates Sandler Training. Greg joined the Sandler Sales team in June 2012 as a sales trainer and sales force developer. Greg has been actively involved with Sandler Training since 2009. His almost 10 years of success in sales & business development in the advertising industry has brought him to this point. As a Sandler Trainer, he looks to help companies and individuals raise their sales to new levels by stopping unpaid consulting and assisting his clients to get out of their own way in their search for success.

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Wal-Mart Wants to Know When Your Milk is About to Expire

Bottom Line IT
July 6, 2017 4:00 PM

The near future is likely to change dramatically for the retail industry. That is no secret, as Amazon and other behemoths have taken large market share. Wal-Mart recently announced a unique twist on their plans to use high tech to allow consumers to automatically replenish things that they need.

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Ways to improve sales, the lifeblood of small businesses

Business Next
June 16, 2017 11:00 AM

Michael Rogers, communications officer for the Small Business Association of Michigan, talks with Greg Coyne of Jerry Weinberg and Associates Sandler Training. Greg and Mike discuss how small business owners can energize and improve their sales process.

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Looking Into a Future in Communications 

Communicating Business
June 15, 2017 9:00 AM

During the recent 2017 Mackinac Policy Conference, Matt Friedman caught up with Jennette Smith Kotila of Core Partners in Bingham Farms.

She discusses her transition from managing editor of Crain’s Detroit Business into a communications career in commercial real estate. 

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Advice on Communicating Something New

Communicating Business
June 14, 2017 5:00 PM

Larry Brown of LIFT in Detroit, provides advice on communicating something new, starting with the organization he leads, which is a collaboration into new materials technology. 

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The Richest Man In The World

Be Investable
June 8, 2017 4:00 PM

Stephen Key, co-founder of InventRight.com, believes he is the richest man in the world because he loves what he does. It’s not work. Challenging yes, but not work. Helping other inventors get their product licensed is so rewarding he feels that it is like reliving his personal licensing successes.

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Right Message, Right People, Right Time

Communicating Business
May 25, 2017 4:00 PM

This two-part segment includes interviews with Güd Marketing’s Partner and Chief Growth Officer, Debbie Horak and Partner and Chief Strategy Officer, Lisa Crumley. The first part is a lesson about how marketers do marketing for themselves. The second part is a conversation about messaging and why it’s crucial to start with one first step in particular.

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