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Reimagined LAFCU letters garner national marketing awards

Michigan Business Network
April 17, 2017 10:00 AM

LANSING, Mich. — LAFCU’s giant letters spelling L-A-F-C-U have won three Credit Union National Association (CUNA) Diamond Awards, including one “Category’s Best,” for the “Letters as Art” campaign that reimagined the letters as a traveling art show.

The 6-foot-tall letters, which cumulatively span 35 feet, were created for a television commercial honoring LAFCU’s 80th anniversary in 2016. When displayed in public, the letters became so popular they were put to work to further reinforce the LAFCU brand. The five letters were each repainted by a Michigan artist to create a mobile, billboard-size art show expressing the concepts of art, growth and community.

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Still time to fund 2016 HSA, IRA at LAFCU before April 18 tax-filing deadline

Michigan Business Network
April 14, 2017 10:30 AM

Filing Deadline Tuesday April 18th 

LANSING, Mich. — Two types of savings accounts may be the solution for some last-minute tax savings for people who act quickly. LAFCU offers health savings accounts (HSAs) and IRAs that can be opened and funded before the tax-filing deadline of April 18 for possible savings on 2016 taxes.

“HSAs and IRAs offer tax benefits designed to encourage savings,” said Kelli Ellsworth Etchison, LAFCU senior vice president of marketing. “LAFCU is a not-for-profit organization that exists to serve its members. Based on this philosophy, LAFCU offers attractive credit union rates that help balances in HSAs and IRAs grow.”

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LAFCU Expands Perry Public Schools Partnership with Dose of Financial Reality for Sophomores

Michigan Business Network
April 7, 2017 2:00 PM

LANSING, Mich. — More than 100 Perry High School sophomores received a dose of financial reality at an event organized by LAFCU.

The two-hour Financial Reality Fair simulated one month of independent adult living. Students chose a career and were informed of their salary and assigned a credit score. Next they identified purchases of goods and services, and borrowed and saved at a mock credit union. They then balanced their budget and visited a financial counselor to explore ways to improve their financial future.

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04-30-2017: LAFCU Scholarship Application Deadline Extended

Michigan Business Network
April 5, 2017 4:30 PM


Deadline now April 30, 2017

LANSING, Mich. — LAFCU has extended the application deadline for the 2017 “Write to Educate” Essay Contest to April 30.

Two $2,500 college scholarships will be awarded to high school seniors headed to Lansing Community College and Baker College’s Owosso campus. The winners will each select a local charity to receive a $500 donation from LAFCU. Applications are available online at www.lafcu.com/lafcumyway.

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LAFCU appoints Michael Shupe as chief lending officer

Michigan Business Network
March 27, 2017 2:00 PM

Grand Rapids native comes to LAFCU from National Credit Union Administration 

LANSING, Mich. — LAFCU has announced the appointment of Michael ‘Mic’ Shupe as chief lending officer.

In this position, Shupe serves as principal advisor to the CEO, CFO and board of directors concerning lending strategies and risk management.

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LAFCU and the state of Credit Unions in 2017

Michigan Business Beat
March 14, 2017 10:00 AM

Chris Holman speaks with Joseph M. Campbell, Business Development Officer, LAFCU, Lansing , MI. They discuss LAFCU, business lending and how Credit Unions are fairing in 2017.

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LAFCU awards scholarships to Mason, Owosso high school seniors

Michigan Business Network
June 13, 2016 5:00 PM

LAFCU awards $5,000 in scholarships to Mason, Owosso high school seniors

Recipients select charity food programs for $500 donations

Lansing, Mich. June 13, 2016 – LAFCU has awarded the 2016 “Write to Educate” $2,500 college scholarships to two high school seniors bound for Lansing Community College (LCC) and Baker College of Owosso this fall.

            Mason High School senior Jenelle McCoy, daughter of Kevin and Lynn McCoy, of Mason, will pursue an Associate in Arts at LCC with the intention to transfer to a four-year college to complete a bachelor’s degree, majoring in sports management.

Owosso High School senior Kaycee Ogle, daughter of Jeffery and Kimberly Ogle, of Owosso, will pursue a bachelor’s degree in pre-occupational therapy at Baker College to become an occupational therapist.

As a part of their scholarship awards, McCoy and Ogle each selected a charity to receive a $500 donation from LAFCU. McCoy chose the Greater Lansing Food Bank; Ogle supported the food and nutrition programs at the Salvation Army Owosso.

The scholarship recipients were selected based on a one-page essay about an improvement the applicant could implement at their high school before they graduate that would also benefit the community.

“Reading applications for this scholarship is extremely inspiring,” said Kelli Ellsworth Etchison, LAFCU senior vice president of marketing. “Jenelle and Kaycee identified ways they could positively impact their communities, which is in line with LAFCU’s longstanding ‘people helping people’ mission. They proved that the power of one can be mighty.”

While in high school, McCoy had observed the effects of cancer on six of her classmates and helped support them emotionally. This experience inspired her to suggest a memorial for the three students who lost their battles with this deadly disease, but who never gave up.

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LAFCU letters offer Michigan artists a unique opportunity

Michigan Business Network
June 1, 2016 4:43 PM


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LAFCU employee named first Eaton Rapids Business Employee of the Year

Michigan Business Network
May 26, 2016 2:25 PM

EATON RAPIDS, Mich., May 26, 2016

LANSING, Mich. — LAFCU employee Teri Krupa, of Eaton Rapids, has been honored as the first Eaton Rapids Business Employee of the Year by the Eaton Rapids Area Chamber of Commerce (ERACC).

            “We created this award to recognize individuals who excel in their roles, whether by bringing a positive attitude to the workplace, performing at a high level, or taking on added responsibilities to help both themselves and the business grow,” said Teresa Pienta, ERACC executive director. “Teri and future honorees should know they represent the best of Eaton Rapids – not only on behalf of their employer, but also on behalf of our community. Their good deeds are not going unnoticed.”

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LAFCU Extends Deadline for College Scholarship Applications to April 29

Michigan Business Network
April 19, 2016 2:00 PM

LANSING, Mich. — LAFCU has extended the deadline for one of its college scholarship programs to Friday, April 29. The 2016 “Write to Educate Essay Contest” awards two $2,500 college scholarships to high school seniors and allows them to each select a local charity to receive a $500 donation from LAFCU.

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