So let’s go back to February 2 when Cleveland-Cliffs, Inc. CEO, Lourenco Goncalves, challenged our community to show our support for mining in Michigan as he weighs his options to expand operations in Michigan or Minnesota. Let me tell you, while it sounded like an easy task, it kept me up at night for quite some time. How in the world would we be able to show our support and make it impactful? Those jobs and that investment is an economic developer’s dream.
But soon, a plan started to emerge and we went to work to execute it. Online petitions, letters of support, Facebook, resolutions, symbols of the community that could be pulled into a nice package. But what would tie it all together and preserve our message? Why a video, of course!