Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with John DiNunzio, founder of IdentiCom Sign Solutions, a member of the Inc. 5000 for 2016. DiNunzio is the founder of IdentiCom Sign Solutions, which started in 2009. With over 35 years’ experience. John has worked in all aspects of the sign industry which began in 1980 with a large national sign company. DiNunzio leads the company, managing day-to-day operations, as well as directing customer signage and branding solutions. He works closely with the sales team, program managers and production process. He also sets up partner arrangements with strategic vendors for the support of customer initiatives.