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Top Five Go-To Books Related to Marketing - Book Number Four

Marketing Moments
September 9, 2015 8:00 PM

Sales and MarketingBook Number Four: Raving Fans – Ken Blanchard (Author of One Minute Manager) and Sheldon Bowles

  • Parable Golf story like One Minute Manager
  • Customers are at the core of every successful brand/marketing strategy
  • Decide what it is that you do better than anyone else (is there a hole in the market)
  • Discover what it is that the customer wants…and will buy or pay for…relevancy
  • Deliver +1: give the customer what your brand promises + 1%
  • Differentiated – I add the 4th “D” – for this over communicated society

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Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

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