How A T-Shirt Is Saving A Small Business In Michigan
Jeffrey Mosher spoke with Ivette Lopez, Owner, Outdoor Beerdsman, Boyne city, MI, Wednesday, finding out about a concept which came about late last week has gone viral.
Last Friday Outdoor Beerdsman designed a shirt “That Woman from Michigan” and posted it online the same day and since then have received over 700 orders (as of midday Wednesday) while essentially will have saved her small business from closing.
Hear Ivette's discussion with Jeffrey in the PodCast immeadiately below!In their conversation Ivette and Jeffrey cover,... Ivette Lopez's story, her challenges as a small business at this time, and the shirt and product line that's turned thing around. Outdoor Beerdsman can be found at 118 Water St. Boyne City, MI, 49712 and online.
More about Outdoors Beerdsman:
Outdoors Beerdsman designs are inspired by the The Great Lake State, their love for the outdoors and everyday adventures. Whether it's hiking beautiful trails, relaxing at the lake or taking in the sunsets, they have a design to fit your lifestyle. Their jewelry is designed and hand crafted studio in Boyne City, MI right along Lake Charlevoix.
In an update, about 10 hours after we recorded this interview, we heard back from Ivette: "She wore our shirt on The Daily Show 
" (see slideshow below).
Enjoy a slideshow of some their brand new merchandise!
