Jason Vines is known nationwide as a leading crisis communicator. He served as the lead spokesman for Chrysler and Ford during challenging, high-profile ongoing news stories. In his new book "What Would Jesus Drive?," Vines offers the inside story of what happened, how and what lessons can be learned.
He talks to Matt Friedman about what's in the book and what any size business should always remember about the importance of communications and talking to its customers.
