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The Change in Marketing Messages for Detroit

Association Impact
July 10, 2018 2:00 PM

detroit-1819179_1280In recent years, the city of Detroit, Michigan has earned the nickname “America’s Comeback City” – and rightfully so. Larry Alexander, FASAE shares with listeners the change in the marketing messages for Detroit. The campaign began in 2009 when the city began making major improvements to the Cobo Center, the hospitality venues and the city in general. Learn about these expansion efforts and the return on investment.


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Taylor Benavente hosts Association Impact, which looks into what some of Michigan’s top professional and industry groups are doing to make a positive impact for their members and for the state of Michigan. As part of MSAE, Association Impact works with all associations in Michigan.

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Replay: 3:00 PM, 9:00 PM, 3:00 AM. Also a big thank-you to 2011-2018 original host Cheryl Ronk, CMP CAE and check out the 2015-2018 blogs for her MSAE content!