Ilene Cantor, VP of Marketing and Communications, Sparrow Health System, Lansing, MI, dropped by the MBN studio to share information on Sparrow's new brand campaign.

To hear Ilene and Jeffrey discuss Sparrow's new brand campaign click play on the PodCast.

Here are the basics on that campaign:

• New tagline: for health. for care. for life.

• The new tagline promotes our dedication to providing outstanding care for you and your loved ones, 24/7/365, during all stages of your life – and the “why” as there is nothing more important than the health of our Patients.

• You’ll see this tagline on digital billboards and ads, radio, TV, social media channels, and more.

• The new tagline is being integrated into a variety of Sparrow service lines, promoting the lifelong milestones and exceptional care the Sparrow family provides Patients, and each other, everyday.

Ilene also talked about some upcoming Sparrow events, such as their September Spartan Marching Band for Kids, Art a la Carte, and TGIF (The Guild’s Incredible Fundraiser).

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Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier health care organization that includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Sparrow Care Network, Sparrow Medical Group and the Michigan Athletic Club. Sparrow is affiliated with Michigan State University’s three human health colleges. Through these partnerships and the dedication of our 10,000 Caregivers, Sparrow pursues a vision to be nationally recognized as a leader in quality and Patient experience. For more information, visit Sparrow.org.