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Social Media Strategy and Management

Bottom Line IT
September 3, 2015 1:05 PM

TechnologyMike Maddox and Erik Jacobsen is joined by studio guest, Courtney Lane Maki, Managing Director of Glow Social Media. They discuss social media strategy and management planning.

Courtney Lane Maki is the Founder and Managing Director of Glow Social Media. Her past experience in corporate social media management provide a solid foundation for the firm, founded in 2012. Ms. Maki held social media roles at Disney Institute, Disney's Fairy Tale Weddings and Honeymoons and gmcTV (currently UPtv), with a focus on the launch of Magic Johnson’s tv network, Atlanta, GA. After leaving Lansing for 10 years, she’s glad to be back in her hometown and is a huge #LoveLansing advocate! Courtney also is passionate about fitness and public speaking, and does some acting on the side. Her motto is, “Be Social!”, follow her on Twitter @MakiLane and connect with her on LinkedIn.

Founded in 2012, Glow Social Media is a content-focused social media management agency based in REO Town in Lansing, Michigan. Glow specializes in content creation for company branding as well as digital marketing campaign strategies for medium to large corporations; social media is just our tool to share great content. Glow provides extensive research and development before creating and managing digital campaigns on numerous social media networks including Facebook, Twitter and Instagram. Follow @GlowSocial on Twitter and search Glow Social Media on LinkedIn.

Listen to "Bottom Line IT" every week on The Michigan Business Network. We break down the technobabble by providing news, practical tips, and answers to your most pressing technology questions. We talk about how technology can be used to mitigate risks, reduce costs, increase efficiency, and produce profits for businesses.

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