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Seth Gold, of Hard Core Pawn, Shares Lessons in Communication

Communicating Business
November 4, 2015 4:30 PM

Sales and Marketing, Seth Gold, Hard Core PawnSeth Gold has received national acclaim for his family business, American Jewelry and Loan, in Detroit, via the hit TV show "Hard Core Pawn." However, he says his most significant lessons in communication have been learned directly from talking to customers in the store. He provides advice for anyone in business about how to develop relationships with customers learned after thousands of hours on the floor of America's most famous pawn shop.

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Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

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