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Sara Miller on the Role of the Membership Department

Association Impact
August 22, 2016 1:00 PM


Sara Miller, CAE a recognized experienced membership professional and membership director and author of two chapters in the new ASAE and Willey publication, Membership Essentials, Second Edition, shares her perspectives on managing the membership department and new ideas for department success.

She addressed the value of the department working across the organization, the power of data, the influences of the changing generations, the importance of asking the right questions and having an ideas database. She covers engagement and engagement scoring, dashboards, strategy and tactics for role membership and the changing expectations of members.

Before concluding, Sara speaks on the 5 core competencies of membership professionals and the importance of recognition and wellness.

This insightful membership director will motivate you to be better at what you do.

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Association Impact, hosted by Cheryl Ronk, CMP CAE looks into what some of Michigan’s top professional and industry groups are doing to make a positive impact for their members and for the state of Michigan. As part of MSAE, Association Impact works with all associations in Michigan.

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