Jeffrey Mosher welcomes Business Services Team Leader, Teri Sand from CAMW! Capital Area Michigan Works! to cover some vital Q&A Tips for adding efficiency, visibility to the hiring process.
In the age of social networking sites, companies looking to hire candidates must cut through the clutter of thousands of other companies hiring, too. And despite a company's length of existence in Mid-Michigan or quality of service, many job seekers don't know about a company – let alone that they’re hiring.
More and more individuals are finding themselves employed – which is great news for our region. However, with unemployment rates low in Greater Lansing (3.4 percent), hiring managers have to implement unique ways to increase the visibility of their company now more than ever. The Business Services Team (BST) at Capital Area Michigan Works! helps organizations create a hiring plan to speed up the hiring process, create job descriptions and find the right talent for the job.
Increase awareness on your building. If your company is located in a large, multi-tenant building, make sure your signage reflects your presence. Many buildings do not have easy-to-read signs that indicate which business(es) are inside – and individuals don’t know what company is in the building. For large single-tenant buildings, it is smart to add information on signage about where folks can learn more information, such as a website. Create employee advocates and ambassadors One of the easiest ways to advertise your company is hiring is to create employee advocates. Companies who are interacting with their customers face-to-face on a daily basis must include communication that the organization is "Now hiring" or "Always accepting applications from quality workers.” Hiring managers can include hiring information on company vehicles, through community mailers, invoices and advertisements. Employers whose employees wear company t-shirts while on the job in the community, like landscapers and painters, could have a statement on the back of the t-shirts to let individuals the employer is hiring.
Creating a referral or bonus program. This can also help increase applicants for a job opening. Employees have hundreds of contacts in both their personal and professional networks. After all, employees are your greatest asset and are the foundation of your company culture and success.
Sponsor events. Sponsoring events, such as a networking event or a college or region-wide job fair, can help increase awareness of your hiring practices and company culture with those who have the experience and education. Organizations can also become involved with professional organizations and associations. By doing so, you’ll create vital connections with individuals who are currently employed in your profession.
Be smarter with your social media use. Social media and networking sites are getting smarter. Targeted advertising on social channels can help you reach the right job seekers – those with the right education, skills and experience.
Don’t just post your job posting. Engage job seekers in discussions and groups to answer questions, promote the culture at your company and more.
Keep your website updated. When someone does visit a company's website, too often job openings are not posted there or are not easy to find. Make sure your website is easy to navigate and has any job openings front and center with a well-written job description. This is also a way to showcase your company culture.
For more information on the Capital Area Michigan Works! BST, contact Teri Sand, business services team leader, by email at tsand@camw.org or call 517-492-5516. Visit www.camw.org to connect with the Capital Area Michigan Works! team for assistance with staffing needs. Capital Area Michigan Works!, a proud partner of the American Job Center network, offers services in Ingham, Clinton and Eaton counties at our Lansing, St. Johns and Charlotte American Job Centers.
For more knowledge, news, and insights visit:
www.michiganbusinessnetwork.com
