Shugar Soapworks, a family business run by Dan Shugar, has gone through the roughest of times. Faced with the loss of its customer base to cheaper, inferior products out of China, Dan led the company to success after refocusing and finding creative ways to save money.
Dan’s sweet success is discussed this week on The Trep Talk. Dan not only trimmed the fat, he found an enthusiastic customer base that has allowed him to give back. The lessons learned can be used by any business trying to push through the tough times.