Full article provided by: Publicom
EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has won two national awards in the 15th Annual Service Industry Advertising Awards competition.
Publicom was recognized with a gold award for a multi-media advertising campaign and a silver award for a public relations campaign.
“It’s always satisfying to win national awards,” said Lisa O’Connor, Publicom president. “It’s a testament to how our work compares with agencies across the country. Because budget levels are not taken into consideration, we believe we are able to produce nationally award-winning work very economically for our clients.”
The multi-media ad campaign is based on the creative concept of “just walk right in” to McLaren Bay Region’s Occupational and Convenient Care Walk-in Clinic. Materials included TV, radio, outdoor and print advertising and social media. The TV commercial can be viewed here: http://www.publicom.com/portfolio/video/convient-care.
The PR campaign for the City of East Lansing created “buzz” to encourage patronage of businesses during major construction. A friendly bee was used in print and digital communications designed to help take the sting out of potential business disruption caused by the construction. Deliverables included a merchant guide, customer information cards, graphic templates for e-blasts and other communication, and a microsite, https://www.eastlansingbuzz.org.
Judges evaluated the advertising excellence of more than 1,600 entries from service industry providers and presented 136 Gold, 86 Silver and 60 Bronze awards.
Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view a portfolio and for more information about Publicom, visit http://www.publicom.com.
Photo captions
Publicom-ELBuzz Header.jpg – Publicom introduced a friendly bee in an award-winning PR campaign to take the sting out of potential business disruption caused by nearby construction.
Publicom-ELBuzz Website.jpg – A microsite, created by Publicom for an award-winning PR campaign, provides up-to-date construction information from the City of East Lansing. It is at https://www.eastlansingbuzz.org.
Publicom-McLaren TV.jpg – A 30-second TV commercial in Publicom’s award-winning advertising campaign depicts how easy it is to “just walk right in” to McLaren Bay Region’s Occupational and Convenient Care Walk-in Clinic.
