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New Detroit Marketing Campaign Making a Difference

Association Impact
July 10, 2018 4:00 PM


The marketing being conducted by the Detroit Metro Convention & Visitors Bureau is making a difference.  A new campaign the Bureau is conducting through leadership with SMZ, is involving more interactive marketing.  This has led to increased occupancy and thus, new hotels. 

Larry Alexander shares information about the new boutique properties coming into the market place and the background on the decision to eliminate Airbnb’s in the city.

To hear Cheryl and Larry's interview, please click on the embedded SoundCloud PodCast shared below.    

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Association Impact, hosted by Cheryl Ronk, CMP CAE looks into what some of Michigan’s top professional and industry groups are doing to make a positive impact for their members and for the state of Michigan. As part of MSAE, Association Impact works with all associations in Michigan.

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