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New Detroit Marketing Campaign Making a Difference

Association Impact
July 10, 2018 4:00 PM


The marketing being conducted by the Detroit Metro Convention & Visitors Bureau is making a difference.  A new campaign the Bureau is conducting through leadership with SMZ, is involving more interactive marketing.  This has led to increased occupancy and thus, new hotels. 

Larry Alexander shares information about the new boutique properties coming into the market place and the background on the decision to eliminate Airbnb’s in the city.

To hear Cheryl and Larry's interview, please click on the embedded SoundCloud PodCast shared below.    

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Taylor Benavente hosts Association Impact, which looks into what some of Michigan’s top professional and industry groups are doing to make a positive impact for their members and for the state of Michigan. As part of MSAE, Association Impact works with all associations in Michigan.

9:00 AM every Thursday
Replay: 3:00 PM, 9:00 PM, 3:00 AM. Also a big thank-you to 2011-2018 original host Cheryl Ronk, CMP CAE and check out the 2015-2018 blogs for her MSAE content!