Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Michigan-based business author Rachelle Smith. She discusses how to monetize your business passion. Her background includes earning a bachelor's degree from LSU-S (Shreveport, LA), and then earning dual master's degrees from Florida International University (Miami, FL), and Northwestern University (Evanston, IL). She began her career with the marketing and branding powerhouse, General Mills (Minneapolis, MN), in the Betty Crocker Division, and subsequently had a successful sales career in corporate America for several more years in the Pharmaceutical and Biotechnology industries, with other Fortune 500 companies.