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MIBrightFuture - A New Initiative to Help Michigan's Workforce Needs

Communicating Business
June 15, 2015 1:30 PM

Regional Business, Sales and MarketingLisa Katz, Executive Director of the Workforce Intelligence Network, interviewed at the Mackinac Policy Conference, talks about a new initiative, called MIBrightFuture, unveiled at the Conference to bolster Michigan's workforce. It's a program that has the potential to benefit businesses across the state. Lisa talks about how it's communicated and how business communications can help Michigan's long-term workforce needs.

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Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

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