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Marketing Strategy in the Global Marketplace with Dr. Neil Morgan

globalEDGE Business Beat
April 10, 2015 8:00 PM

International Business and TradeTomas Hult speaks with Neil Morgan, PetSmart, Inc. Distinguished Professor in Marketing Chair, Kelley School of Business, Indiana University. They discuss international marketing strategy, exporting, and how companies can become more competitive in the global marketplace. Marketing capabilities are uniquely important to nurture to be successful. Dr. Morgan is one of the most accomplished scholars in marketing strategy in the last decade.

globalEDGE Business Beat, hosted by Tomas Hult, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

9:00 AM every Wednesday
Replay: 3:00 PM, 9:00 PM, 3:00 AM

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