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Marketing Resources for the Small Business Owner

Marketing Moments
September 9, 2015 11:30 AM

Sales and MarketingIn this six segment set of Marketing Matters, Dr. Bonnie Knutson takes us through Marketing Resources and discusses a Letterman Top 5 of her go-to books for the small business owner related to marketing. She first lays out the challenge, as a simple Google search of Marketing gives these sorts of results: Marketing – 1,670,000,000 hits, Marketing books – 503,000,000.

  • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  • Simple – Marketing is the process for making and keeping customers at a profit.
  • Basic – Having more people buy more things more often.
  • Marketing is not selling...selling is a part of marketing.

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Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

11:00 AM every Wednesday
Replay: 5:00PM, 11:00PM, 5:00AM


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