In this six segment set of Marketing Matters, Dr. Bonnie Knutson takes us through Marketing Resources and discusses a Letterman Top 5 of her go-to books for the small business owner related to marketing. She first lays out the challenge, as a simple Google search of Marketing gives these sorts of results: Marketing – 1,670,000,000 hits, Marketing books – 503,000,000.
- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Simple – Marketing is the process for making and keeping customers at a profit.
- Basic – Having more people buy more things more often.
- Marketing is not selling...selling is a part of marketing.