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International Business & Trade

Marketing Research Program at Michigan State University

globalEDGE Business Beat
May 18, 2015 3:00 PM

International Business and TradeTomas Hult speaks with Rich Spreng, Director of the Master of Science in Marketing Research Program in the Eli Broad College of Business, at Michigan State University.

They talk about the unique aspects of the MSMR program and the main reasons why it is a win-win program for both students and companies. They dig into the close connection that the marketing research industry has with the MSMR program, and the few competitors worldwide who can offer such tremendous value in Marketing Research.

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globalEDGE Business Beat, hosted by Tomas Hult, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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