Vic Verchereau, LUTCF, LLIF, Vice President of Marketing. Vic’s involvement with the Michigan Farm Bureau Family of Companies began when he was in high school and a member of the Future Farmers of America (FFA). Vic’s ability as a speaker and as a leader made him one of the most promising young people in the Michigan FFA organization and a successful liaison with the Michigan Farm Bureau leadership.

In 1980, he joined Michigan Farm Bureau (MFB) as a regional representative. He was quickly promoted within the MFB organization, and in 1991, he accepted a position with Farm Bureau Insurance and became an agency manager. His leadership in that agency earned him the Distinguished Manager Award, our highest manager achievement, five consecutive times. In 2003, he became a Regional Director of Agencies.  He served as Vice President of Marketing from 2005 to 2018. Verchereau, is a Graduate of Davenport University, with a Bachelor degree in Business Administration and lives in the greater Lansing area.

5 Guiding Principles

 • Work Hard – Everything good demands effort.

 • Do it with Passion – Without passion it’s just a job.

 • Care for others more than self.

 • We can be more than me…think/say/act with “WE” first.

 • Keep fixed on attitude and don’t keep score.