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Jay Kennedy: Better Brand Protection for Businesses

globalEDGE Business Beat
November 12, 2019 5:00 PM

A CAPPHosted by Jade Sims, this segment of the globalEDGE Business Beat is an interview with Jay Kennedy. Jay is an Assistant Professor jointly appointed to the Department of Criminal Justice and the Center for Anti-Counterfeiting and Product Protection (A-CAPP) at MSU. He focuses much of his research on brand protection issues faced by small and medium-sized enterprises, and has developed a tool for businesses to help them make better brand protection decisions and create brand protection strategies globally. You can contact the A-CAPP Center and follow their work on their website: a-capp.msu.edu/

Listen to full interview now!

globalEDGE Business Beat, hosted by Tomas Hult, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

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