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How Do You Infuse the “New Luxury” into Your Business?

Marketing Moments
August 11, 2015 9:00 AM

Sales and MarketingFirst, deciding what is and what isn’t a luxury brand for your business is highly subjective. Everyone can infuse an element of luxury into his/her business consumer brand experience. The way luxury brands managed are not. (Jim Tiffany)

  1. Remember that luxury doesn’t rely on discounts or price cuts.
    • Debases the image/value of the brand
    • Cherry pick
    • Price war – compete on price
  2. Build the image so that many more people know about the brand than can actually buy it.
    • James Bond – Aston Martin.
    • Social media…PR…the unexpected
  3. Differentiate the experience/product/service
    • People will pay more for a unique experience
  4. Partnership with a “known” luxury brand

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Marketing Moments, hosted by Dr. Bonnie Knutson. With her wit and entertaining style, Bonnie, a frequent speaker at business and association meetings takes her perspective and brings it to our broadcast platform. She shares decades of knowledge and brand awareness, and gives us all a new lens on marketing for business.

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