Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Lisa Smith, President at InVerve Marketing. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. InVerve Marketing has been located in Lansing's Old Town area since 2001. During that time, they have created and served some pretty iconic Michigan-based national brands. And, not only are they vested in this creative community, but they are driven by the idea of posting results and return on investment for clients.
At InVerve, you'll find a dedicated team of marketing, design, and web development professionals who are committed to using years of experience to help companies succeed. InVerve’s President, Lisa Smith, shares with our audience what InVerve Marketing is and what they do. The interview places a particular focus on describing “inbound marketing.” Plus, Lisa Smith provides some recommendations on how Michigan companies can or should portray themselves generally in the marketplace.
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