Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews entrepreneur and social media expert Kate Snyder, owner of Piper & Gold Public Relations in Lansing, about how to put together a social media strategy for your company. Michael and Kate also talk about some recent updates to Twitter, whether or not it’s worth posting on Google +, the meaning of Facebook “Reactions,” and the type of social media content that is most effective for your small business to create.