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Business Next
September 21, 2016 9:00 AM

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Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Joe Pulizzi, author of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.  In Content Inc., he breaks down the business-startup process into six steps

  • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion
  • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists
    • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
    • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
    • Diversification: Grow your business by expanding into multiple delivery channels
  • Monetization: Now that your expertise is established, you can begin charging money for your products or services

For more knowledge, news, and insights visit:
www.michiganbusinessnetwork.com

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