Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with his co-author, Charles Hill, on the book titled Global Business Today, 10th edition, published by McGraw-Hill.
Global Business Today is the number one ranked textbook in international business with about 50 percent of the worldwide market share (with 22 other textbooks competing for the other half of the market).
Charles W. L. Hill is the Hughes & Katherine Blake Endowed Professor of International Business in the Foster School of Business at the University of Washington. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.
Tomas and Charles discuss why the Global Business Today textbook has maintained worldwide market leadership for some 20 years. They also talk about how students should prepare for the global marketplace, being successful as a global citizen, and why the Global Business Today book is an excellent preparation in their education.
A unique feature of Global Business Today is that even the country chapters and macro-oriented chapters (e.g., international trade) are managerially focused on what companies and managers need to do and implement, and they discuss that aspect of the book as well.
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